The power of sage

Written By Jeremy Smart

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

 
 
 
 

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Jeremy Smart

Based in Tokyo, Jeremy Smart is the co-editor-in-chief of Design Anthology, overseeing the magazine’s global editorial strategy and creative direction. He is recognised as a leading voice on design, culture, travel and urbanism in Asia Pacific, with a perspective shaped by years living and working in Tokyo, Hong Kong and Melbourne. He has written for publications including The Sydney Morning Herald and Nikkei Asia, and produced photojournalism for The Guardian and Al Jazeera. He also speaks at and moderates conferences, summits and events around the world.

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